Logo Thread & Boat Thread Branding

Created a new, updated logo for Logo Thread. Boat Thread, formerly Boat Name Gear is an ecommerce website for personalized nautical products. As the sister company to Logo Thread, a rebrand was in order to make them feel more connected, but still display. their separate businesses. To create the new brand a new logo, ecommerce website, and trade show display as a part of the rebranding package.

Crash Pad Pub Branding

Crash Pad Pub is a made up restaurant that I've created and branded from scratch. My inspiration comes from the small town hangout spots in my hometown and the rough design invites the visitor to kick back and enjoy. The menu is entirely hand drawn as well as the logo.

The Crash Pad logo is a target to represent a literal testing crash pad. The name also refers to a place where people can come to stay. It is hand drawn to keep the grunge/ punk aesthetic.

BOLD Exhibition:

Aileen Green Branding

Aileen Green is a hypothetical alternative hip hop artist that I have done an album branding and promotion for. The client has an alternative hip hop sound with elaborate beats and distorted elements.

Multicolored
Experimental mix of nature and digital distortion
Focus on color and human form

The target audience are Young Adults 18-Early 30’s

Involves a newer electronic sound appealing to younger listeners, also very beat/bass-oriented drawing in hip hop and instrumental listeners.
Wide variety of listeners: emotional, edgy, meditative feel combined

Some of the challenges when developing brand tactics are,

How to keep a psychoactive feel without direct connection to drug culture
Keep natural elements to blend with digital distortion
To keep this artist noticeable and different in the popular growing genre

MADEIRA TRAVEL MAGAZINE

Travel Magazine of Madeira Portugal. Features articles about the natural beauty of the landscape, cuisine, and the history of the island.

350.org Branding:
South Station Boston, MA

350.org was founded in 2008 by a group of university friends in the United States along with author Bill McKibben, who wrote one of the first books on global warming for the general public. The goal was to build a global climate movement. 350 was named after 350 parts per million — the safe concentration of carbon dioxide in the atmosphere. This was a group project that allowed for interesting conversation and collaboration to come up with a complain plan. Our goal was to educate the public of the coming crisis and how they can have an active part in offsetting that damage. We focused on giving the public the knowledge that they can effect change through local governments and green policies that will help our future. We focused on young new voters who may not fully understand the power to change that their vote has.

RESTAURANT MENU COLLECTION

3 menus for different types of restaurants. A burrito food truck, a family pizza restaurant, and a high-end seafood restaurant. Typography is the main focus of this collection.

Mat Sweat IPA Can Design

IPA branding for a healthy alcoholic drink.